![]() For example, I still see menus on cameras like almost look like when I left Nikon in 2005. and that's just ALWAYS been a problem with camera companies: Not thinking through the GUI and ease of use. I really liked some of how they approached it, although they needed an Apple-like interface. Terry: Olympus is capable of innovative thinking: At the time that Sony was introducing its QX "lens barrel" cameras to be used with your smartphone, Olympus introduced a similar line with its Olympus Air accessory. And even if they have, they probably don't appreciate just how huge a difference there is when you look at the system as a whole, vs just numbers on spec sheets, or even holding just a body and lens on their own. This is an area I don't think people really appreciate until they've actually lugged around a full-frame body and collection of lenses on a trip or two. (Speaking of the 300 f/4, that's hands-down my favorite tele, on any platform.) If I want to be ready for anything, I can pack a body or two and 3 or 4 lenses into an amazingly small, lightweight bundle. The IS is extraordinary they clearly lead the market, at least at the extremes of performance, when you pair something like the 300 f/4 with the E-M1X body, to get 7.5 stops. ![]() I like the fact that if I want to travel in "vacation mode," I can slap the 12-100mm (24-200mm equivalent) onto an E-M5 III body and go anywhere and shoot pretty much anything. (That'd be the topic for another whole loooong discussion!) Sony was very successful in convincing people that everyone needed a full-frame camera, and I think I speak for a lot of people in saying that that just isn't the case for the vast majority of what I do. I think Olympus has had a hard time communicating how significant their advantages are for a lot of photographers. I personally like their gear a lot, and it's my go-to choice when I'm traveling: The E-M5 III paired with their 12-100mm f/4 lens is just a phenomenal combination, and even their 12-200mm variable-aperture lens is surprisingly good for a long-ratio zoom. For people that want lightweight, compact gear with excellent IS and that can really stand up to the elements, there just isn't anything else on the market that meets those needs the way Olympus does. that there is absolutely a place for Olympus gear in the marketplace. But I think they need to have a radical change in thinking.ĭave E.: I agree with Dave P. Of course, I do hope they can keep at it, and stay in the camera market. And also, it's essential to go after the video content creators, the way Sony and Panasonic have just done, with the new ZV-1 and new G100. I think Olympus still needs to compete on either offering extremely low price points or produce some radical new product designs/capabilities, all the while keeping the quality they've always had, in order to attract buyers, particularly younger photographers/videographers. It could be even the same word over and over! Try to get all your thoughts on the paper.Terry Sullivan ( Digital PhotoPro editor): In an era of very intense marketing, even companies like Nikon are struggling. The goal is to keep your writing tool moving the entire time. Don’t think about spelling, punctuation, grammar, or structure – just write. Add color to the page (watercolor, colored pencil, marker).Fill your page with circles of any size. ![]()
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